2012 Google Online Marketing Challenge (GOMC)

The Google Online Marketing Challenge (GOMC) is an exciting opportunity for students to experience online marketing and creating online marketing campaigns using Google AdWords & Google+. As well, students and their professors can win great prizes. This is a great opportunity for students in classes such as advertising, e-commerce, integrated marketing communication, management information systems, marketing or new media technologies. Every year more than 50,000 students compete from more than 100 countries.

The goal for students is to create an effective online marketing campaign in Google AdWords.
How it works
Google will provide a US$250 budget for participating students to develop an online advertising strategy for a real business or non-profit organization that has not used AdWords in the last six months.
The competition is open to all students, regardless of major, with teams ranging in size from three to six. All students must register under a verified professor/instructor at a higher education institution.
The global winners and their professor receive a trip to the Google Headquarters in Mountain View, California to meet with the AdWords team. Regional winners and their professor receive a trip to a regional Google office.

Competition Registration 
Professor Registration 
Professor Registration
Professors register for the Challenge from November 15, 2011 to May 1, 2012. Once a professor registers, he or she will get a confirmation email. Google will verify their employment at the educational institution. Verification may vary depending on the institution.
After verfying professors, the students can register their team on the Student Dashboard. Professors will then receive a notification email from Google to verify their student teams. Once the professor verifies (by clicking a link) that the team is associated with him/her, the AdWords account information for that team will appear in the student dashboard.

  • Please make sure to check the email ‘spam’ folders, as some email software may flag Online Marketing Challenge emails as spam.
  • Your registration will be complete in 24-48 hours depending on the successful verification of your entry details.

Student Registration 
Students can register from January 31, 2012 to May 11, 2012. Professors MUST have registered before students can register their student teams on the dashboard. Students can refer to the registration process below or see the Competition Guidelines for more details:

  • Form a team and nominate a team captain.
  • Select a business or non-profit organization.
  • Access the Student Dashboard and register your team and enter your professor´s email address. Your professor will receive a notification email to verify your team.
  • After your professor has verified your team, you create an AdWords account and enter the 10-digit customer ID into the student dashboard.
  • Meet with your business and write your Pre-Campaign Report. Once you have uploaded this to the student dashboard, you will see a coupon code appear.
  • Follow the instructions below to enter the coupon code and credit your account:
    1. Log into your AdWords account.
    2. Go to the Billing Tab, and click on “Billing Preferences”.
    3. Select the country, then enter your contact details, and press continue.
    4. Select “Manual Payments”, and where it asks for an optional “promo code”, enter the coupon code and press continue.
    5. $250 will immediately be credited to your account and you’re ready to go!

Competition Process:

Step 1:

Professors register for the Challenge between November 15, 2011 and May 1, 2012 (more information can be found on the Registration Page). Students form teams of 3-6 and select a team captain.

Step 2:

Student teams, along with their professor, identifya small-to-medium business or non-profit organization, that has a website but are not AdWords users now or in the last 6 months. Professors should ideally allow sufficient time for students to recruit their businesses and plan the class time to cover online marketing concepts including Google AdWords.

Step 3:

Student teams register on the Student Dashboard between January 31, 2012 and May 11, 2012. Once the professor has received a notification email and has verified the student team, the team can enter in the customer ID of an AdWords account that the team creates at http://adwords.google.com. More information can be found on the Registration Page.

Step 4:

Student teams meet with the businesses or non-profit organization and write the Pre-Campaign Reports. Once the student teams have uploaded their Pre-Campaign Reports, they will be able tocredit their AdWords account with USD$250 using the coupon code in the student dashboard.

Step 5:

Student teams run their campaign over any 3 consecutive weeks between January 31, 2012 and June 8, 2012. After the campaign ends, students have 3 weeks no later than June 15, 2012 to submit their Post-Campaign Report to the Student Dashboard. If the team has chosen a non-profit organization, an impact statement must be included in order to be eligible for the Social Impact Award.

Step 6:

Google and a panel of independent academics from all over the world select the winning teamsbased on the success of their campaign and the quality of their competition reports. Teams working with an non-profit organization will also be considered for the Social Impact Award.

Global and regional winners will be announced to all participants in July, 2012. Social Impact Award winners will be announced in August, 2012

Optional Social Media Campaign

Student teams that wish to be eligible for the Social Media Award should work with their business or non-profit client to create and maintain a Google+ Page (along with the AdWords campaign) for six consecutive weeks between January 31, 2012 and June 8, 2012. Please refer to the Social Media Award for details.

For complete information, students and professors should review the Competition Guidelines.

Competition Guidelines

Previous years the Online Marketing Challenge provided separate guidelines for students and for professors. For the 2012 Challenge these guidelines have been consolidated in the Competition Guidelines. The Guidelines below will help professors get started with their classes and help students prepare for the Challenge.

We are happy to announce the details on the Social Media Award! Please download the revised version (updated on January 1, 2012) of the Competition Guidelines.

Download the Competition Guidelines for GOMC 2012

Additional Information for Professors

A key Challenge goal is encouraging academic research of teaching, learning and online marketing. You can find white papers, articles and presentations about the Google Online Marketing Challenge in our Research Center

Information for Businesses and Non-Profit Organizations

Participating businesses and non-profit organizations can refer to the following page for more information on what it means to take part in the Google Online Marketing Challenge.

Application Period

Professor registration: 
November 15, 2011 to May 1, 2012
Student registration: 
January 31, 2012 to May 11, 2012
For detailed information on the Challenge, professors and students are advised to refer to the Competition Guidelines
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