Online Business is the new global trend to getting rich quick with minimal stress. It’s a very dynamic business model, because, within a very short time an online business needs to attract the customer, make a compelling proposition and close the deal.The competition in the virtual world is growing day by day with well over 60 million registered domain names, with .com consuming the largest share.
In addition, Ecommerce is the buying and selling of goods and services over the Internet. You may already have an offline store and wish to take advantage of the Internet’s capabilities to raise your profits. Or you may be a total beginner to commerce who now wants to make money via an online storefront. In either case, there is a lot of promise in store for you (no pun intended) since the Web is rapidly turning into one of the primary sources of consumer information.
With this fierce competition, what can YOU do to stand out in the clutter and achieve E-Success?
We research and compile the following 19 tips that can substantially increase your chances of online business success:
- Strong Business Planning:
Have complete knowledge of your revenue source, break-even duration and other important strategic details from the beginning, and decide on the milestones that are to be achieved. You should know the right moment to expand your business and plan for future sources of revenue.
The Internet business has a cruel history of bringing about disastrous changes at phenomenal speed. Be prepared to face such upheavals and have plans in place to manage such turbulent times.
- Business Friendly ECommerce Software:
Always choose software that is easy to manage and allows you to focus on your core business activities.
Choose an ECommerce solution that fits your business requirements. Analyze ECommerce software in terms of its scalability, security and the amount of customization allowed.
Invest in a solution that not only meets your present requirements, but also is capable of accommodating your future business needs.
- Create a Web Store with a Difference:
Visual memory is more enduring than textual memory. Correct branding is important for the success of your online business. Increase your brand recall by creating an Online Store that is in tune with the likes and dislikes of your targeted customers.
Learn more about your customers and create unique branding by using distinct color combinations, site layout and innovative logo. Attractive display of your domain name can also play an important role in branding your online store.
Be different (but not vague) in order to create a positive appeal in the minds of your customers for achieving esuccess. You can check some websites in the same business as you are and pick ideas from them. Your website developer should be able to advise you on this professionally.
- Make your “Hot Sellers” most Visible:
Attract a customer and advertise your USP first.
Create your estore in such a manner that when a visitor leaves your online store, he or she is aware of your specialty even if they do not intend on purchasing those products.
To be more specific, let us assume you are an online flower vendor specializing in selling fresh red roses. Create your online storefront in a way that when a visitor leaves your storefront, he or she is aware about your specialty even though he may not have seen the Red Roses section. So the next time the visitor intends to buy red roses, they will be very likely to recall your storefront.
Highlight your best product/service first in your estore.
- Do not let your Customers forget you:
Customer Relationship Management (CRM)is of prime importance, especially when you are small and struggling to build a persistent customer base. Develop innovative ways to inform past customers about new products and the latest updates to the web store. Your chosen ECommerce solution should have provisions for incorporating various Customer Relationship Management campaigns. Adopt Innovative communication for communicating with your customers.
Pamper your customers to generate permanent sales in order ensure the success of your online business.
Your website developer should be able to advise you on this and regularly introduce emmerging new concepts to you in their newsletters for you to impliment.
- Target the Un-Targeted:
Uniqueness – by researching and targeting the most unimaginable market segment makes you successful. Know your customers thoroughly and target those needs that are unseen by your competitors.
eBay is a very good example. eBay was quick to recognize peoples’ desire to earn economic profits by trading second-hand products. eBay realized the need for a platform where such buyers and sellers could meet and trade. ECommerce technologies helped eBay to create the required platform required and the rest is history.
When you are new to online business- Start Small but Start Right.
- Increase your Web Presence:
Make your presence felt by carrying out intelligent marketing over the Internet. Perform search engine optimization (SEO) for your site, since the majority of buyers visit websites after spotting them come in the first three or four pages of search engine results. You can either hire professional services or carry out Internet marketing by yourself.
Associate yourself with web sites providing complimentary products or services on the Internet. This helps you in increasing your web presence both for search engines and for your customers.
Intelligent marketing alone will get you customers.
- Build Robust Backend Operations:
Backend operations are the backbone of your online storefront. Spend time in analyzing the backend operations provided by the ECommerce software. Features such as Inventory management processing, credit card processing, reporting systems etc. will shape your first impression.
All your backend operations are expected to be accurate, scalable and provide real time data. Your choice of ECommerce solution would largely determine the strength of your backend operations.
A potential threat to your ECommerce operations is systems failure owning to faulty backend operations. Ensure the existence of a strong backend platform before opening for business. Have a simple process flow on ground and how you would fulfill customer orders. Your website developer should be able to advise you on this – based on experience.
- Learn Faster and Better:
To err is human, but failing to cover yourself and allowing your competitors to exploit your loopholes, is suicidal and is a major threat to E-Success.
Always have an unbiased assessment of your online business and be prepared to spot your mistakes. Learn the art of covering your mistakes and rectify them before your competitors come to know about them.
Business is all about speed. Speed is essential in identifying and rectifying mistakes. In this generation, it should be Business at the Speed of Thought as Bill Gates book is rightly titled. You need to learn about your loopholes and mistakes faster than your competitors and rectify them effectively.
- Surprise your Customers:
Surprise your customers with frequent changes in your business offerings. Add incentives by providing surprise offers, price discounts etc.
Your estore can also help to add life to your business enterprise. Perform regular enhancements to look and feel, the display of products etc of your online storefront. Make changes that do not detract from the brand image in the minds of your customers. Make sure, as well, that the changes are not unattractive or are too frequent.
Constantly innovating while remaining focused on your business goals will lead to success in your online business.
- Be Focused:
Your web site has just one goal: SELL YOUR PRODUCT(S) TO YOUR VISITORS. Everything about your site must lead you toward that goal. Every article, graphic, keywords, title, meta tags, product descriptions, must aim toward persuading your customers to buy your product(s) and more.
- Be Customer Oriented:
The way you treat your customers (or potential customers) can make or break your ecommerce business. Have someone answer them promptly and competently. Be as informative and helpful as possible. This will help you get new customers and keep old ones loyal.
- Choose a domain name that makes sense:
Your domain, even more than the title tags on your page, tell people what your site is about. Don’t pick a fancy name that tells them nothing. A name like “NiceWindingSmoke” for a cigarette site won’t do. Look for an expired domain with a dot com ending that you can use.
- Make sure your website is friendly to all:
Be a friend to everyone. After all, you want their money, right? Be nice to your clients, disabled persons and search engines. Make your site friendly to all browsers, operating systems and mobile phones, and accept various payment methods. Don’t’ get stuck with Just Nigerian Payment gateway or Cash Deposit. Give customers the option to use Nigeria and International debit and credit cards such as Interswitch, Etranzact, Visa and Mastercard, AMEX, Dinners Club among others. You can speak to our webcentre team at ediaro.com on phone or via email at email@example.com to develop and integrate local and international payment processing to your website.
- Speak the Language:
It’s very important your website developer integrate a medium you will use to track where your customers come from, e.g. Google analytics. If your web statistics tell you that a lot of your visitors are from foreign countries and regions/states where there are sizable ethnic groups, consider translating your pages into their native languages.
This means your website developer should give your customers an option to simply select language translation menu or Flag on your website and translate the contents of your website and amount to your customers preffered language – this would be a very big plus to your ecommerce website.
- Sell what you know works:
It’s commonsense to know about a product you are selling very well before you put it up for sale globally. As the Fulanis in Nigeria would usually ask when you prescribe a drug for them to use; they would ask you that have tried the drug? If yes, does it work for you? If you answer yes to both, then they would take the drug from you and use. If not, they would’nt use it.
Hence, Don’t ever put your reputation at risk with a lousy product or one you haven’t tried. If you can’t even sell your product to yourself, how can you expect others to buy it?
- Search Engine Optimisation (SEO) Needs no elaboration:
Ensure you have basic knowledge about the Keywords, Meta tags, Title and other key attributes that would be used to find your product online – this has a very direct impact on the success of your ecommerce.
Get a professional to assist yo with this if you can’t handle it independently.
- Don’t make your website annoying:
Flash has got to be the king of over-hype and uselessness. But Flash isn’t the only thing that can make your site annoyingly suck. Using default web design templates is another. So is not using thumbnail pics. Read about good web design and watch samples. And don’t get just any so called pro web designer to do the job for you. We’ve seen some horrible slow-loading web sites designed by supposed professionals.
Look for a website designer and developer that convinces you they understand the development process inside out. Check thru their Blog or resource centre – to convince yourself they have been in Business for a reasonable period of time and possess good professional know how.
- Product Highlighting:
Design your website in a way that your product is put upfront, NOT you. Who cares about using your name as your site such as bolajiuche.com? We want something that speaks what the site does immediately before visiting, something like – bolajielectricals.com! If you have an affiliate program, have your affiliate link to your product, not your home page.
- Brag about reviews:
Of course you’ll say your product is great—you’re selling it! Instead, let others do the talking for you. Post reviews about your web site, store or product on your site. Have satisfied customers post their feedback to your site.
- Hire a Professional Website Designer and Developer:
Your website Developer has a very direct impact to play in the success or failure of your ecommerce business. Partner with a developer that follows emmerging trend in the global market. Someone with vast experience about your local business dynamics and international experience.
You don’t need to have a website developer that would just develop your website, upload and hand over your website to you. You need someone that would be able to offer excellent support to you when needed. The website development company should be able to constantly update you about what would make you successful in the Online Business world among others.
Simple, secure, and affordable ecommerce Web Solutions with ediaro.com (Fladio International Nigeria Limited)
ediaro.com professional website designers and web developers provides integrated ecommerce solution; such as website development, web hosting, domain registration, SSL, Payment Gateway Integration and other relevant professional support services you need to establish your own successful online store. It all starts with the quality infrastructure – ediaro.com partners with some of the best, tested and trusted companies across the globe to provide you with the reliability and performance needed for ecommerce store. ediaro.com ecommerce web servers support many merchant account services. You can even get a great deal by buying service packages directly from our us.And, if you ever require support, our team of skilled technicians is available 24/7.
One of the Biggest bank in Africa, United Bank for Africa (UBA) recently signed an MOU with ediaro.com to develop free ecommerce website for customers. Hence, if you are a UBA customer, we can develop a simple free ecommerce website form you. If you are not, open a corporate account with the Bank today and we’ll develop it for you free. Click here to get started.
To setup your ecommerce website today or make other inquiries, click here to contact us , email firstname.lastname@example.org or visit our Webcentre at www.webcentre.ediaro.com – it’s simple we’ll help you all thru the entire process.
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For over 5 years ediaro.com (a member of Fladio International Nigeria Limited) has provided web solutions and advertising for public and private sectors. Our main division is Computer and Information Technology. Thanks to our flexible approach towards the development of new solutions, we have often been at the inception of digital revolution and incorporating the most recent technologies. When you partner with ediaro.com, you are associating with one of Africa’s best company for your ICT needs, we are the 1st Nigerian Company listed on the Economic Community for West African States (ECOWAS) ECOBIZ computer session in 2010. Focusing on quality, reliability and design of our products and services has brought us customers and partnership with local and Multinational Companies such as United Bank for Africa Plc (UBA), Interswitch Limited, Stanbic IBTC Bank Plc among others. Our current customer portfolio covers individuals, companies and Government agencies across the globe including Nigeria, India, United Kingdom, Mozambique and United States of America.