Features of a great eCommerce Site

An eCommerce website should have particular features to ensure it provides a good ROI, such as:


  • A bespoke website design – there should be no templates when it comes to creating an effective eCommerce site.
  • The website must be designed with the goal of maximizing your ROI (Return on Investment) and adjusted as the need arises.
  • Your eCommerce store can be published to shopping feeds such as Google Shopping.
  • An easy integration with stock, accounting and other such systems (this can be influenced by your budget).
  • Social media links must be present on the website to encourage customer interaction.
  • The website should be developed to be SEO (Search Engine Optimisation) friendly.
  • There should be simple Express Checkouts & Integration with popular Payment Gateways; for your local and international market audience – this should be expanded based on your source of traffic from your google analystics (e.g. UBA UCollect, GTBANK GTpay, eTranzact, 2Co, Worldpay) etc.
  • Marketplace Integration – allows you to manage sales and orders through third party websites such as Amazon, eBay and Play.
  • Your website must blend with your existing company Brand – Colour, Design, Style among others

To learn more about eCommerce Sites send us an email at info@ediaro.com or call the experts on 08060644044, 08090644044.




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