Taxi advertising is a great way for catching the attention of passengers, pedestrians and other motorists on the streets of your City or targeted State. This advertising medium is not really common in Nigerian, hence, your advertisement would stand out.
Taxi advertising mainly offers two medium for advertising to your customers namely:
- Rear window taxi advertising
Taxi advertising in the rear window is a great tool for targeting both pedestrians and other road users; when sitting in traffic or driving behind a taxi you can’t miss the colourful adverts.
- Super Sides Advertising
As the name implies, supersides Taxi Advertising run along the side of the Taxi - creating an eye-catching promotion for your brand along the full length of the vehicle. Hence, pedestrians and other motorists would see your advertisement from both side of the road your advertisement is placed on the Taxi.
Unlike billboards, instead of waiting for your customers to come to your advert, Taxi advertising takes your message directly to your customers. This is outstanding because they can't turn it off, throw it away, or click on the next page. That means your message is reaching consumers — all the time, everyday.
Benefits of ediaro Bus/Taxi Advertising:
- Cost effective medium - it has the lowest cost per thousand. These ads cost 80% lesser than TV commercials and 60% lesser than print advertisement.
- People spend more time in vehicle than they do reading newspapers or watching television.
- It's always on the eye level and easy to read
- Generates visibility of the ad in every area as per the Taxi route
- Repeated exposures in the same area