Speed up and optimize a WordPress & other Websites

 

WordPress is definitely one of the most widespread CMSs. However, it’s pretty slow in default configuration, especially, if the site has a lot of visitors and heavy content. Moreover, since 2010 Google has used page load times as a factor in its search ranking algorithms.
Luckily, the flexibility of this CMS suggests numerous methods to speed up website loading time significantly. You can check your website using online tools such as Google Page Speed to track the website speed results after each step.

Below you can find a few ways to optimize and speed up WordPress. We recommend to use them when building your website.
Tips to speed up the website:

Tips to optimize the website: 

Choosing a theme

A theme plays a key role in a website load speed. If you plan to create a busy blog, we recommend to do the research and testing to find the lightest and the most optimized theme.

The main and the most important rule about choosing a theme for WordPress website is that WordPress theme should correspond to the content of your website. You should define the topic of your website and the content it should be filled with first, and only then choose a theme which will suit for your future website.

Many WordPress themes are flexibly customizable and allow WordPress users to tweak multiple theme options to create the desired look for their website. These options, if they are coded improperly, can create issues with changing theme to another one.

Some WordPress themes which are quite attractive at a first glance, can actually make your website load more slowly than it should. Below are several useful tips which can help you to select the best theme for your WordPress website:

1. The simpler – the better. Choose a simple, easy to navigate theme for site users.
2. Choose a theme with responsive layout. Easily adaptable to Phone, Tablet, PC etc
3. Take into account the range of supported plugins. Plugins add extra functionality to your WordPress, but they are not properly coded or heavy, they have negative impact on your site overall performance, user experience and search ranking.
4. Pay attention to the presence of page builders which come with the theme.
5. Consider SEO friendliness of the theme. It will have direct impact on your site ranking on google and other search engines.

Specialized threads on WordPress forums are the best places to check for that. Here are two examples:

WordPress › Support » Fast theme needed?
WordPress › Support » Fast loading / low bandwidth theme: Appropedia’s 13

Optimizing images

A number of plugins for reducing image size exists on the web, for example, EWWW Image Optimizer, WP Smush.it and so on. They all have different features and allow you to find the configuration you need. We recommend using the EWWW Image Optimizer plugin.

NOTE: It requires exec() function, follow the instructions contact ediaro.com webcentre team for support.

Once the plugin is installed and activated, you need to go to Media > Bulk Optimize to optimize your images:

You will have an option to bulk optimize all images in Media library using Start Optimizing option. Here you can also optimize all other images outside Media library such as graphical elements of the theme and so on with  Scan and optimize option:

NOTE 1: The optimization procedure requires considerable resources so hitting the CPU resource limit temporarily is probable.

NOTE 2: The plugin allows determining a degree of image compression. For example, if you own a photo blog, note that well-compressed pictures will lose quality.

You can also set the plugin to conduct scheduled optimization in Advanced Settings.
Scheduled optimization does not include Media Library images, because they are either already optimized or will be optimized on upload.

Compressing files

cPanel includes Optimize Website function. It uses Apache’s mod deflate to compress content before sending it to the visitor’s browser.

Gzip is the most popular and effective compression method today. If gzip compression is enabled for website content, it generally reduces the response size by about 70%. To gzip your website components, log in to your cPanel > go to Software and Services section > Optimize website menu.

Here you need to select Compress all content and click on Update Settings.

for cPanel paper_lantern theme:

for cPanel x3 theme:

Select Compress all content and click on Update Settings.

Using caching plugins

A number of WP caching plugins are in use, and the vast majority of them drastically improve the page load time.
W3 Total Cache and WP Super Cache are the most popular ones. The main difference between them is that W3 Total Cache is more customizable. W3TC utilizes multiple techniques to improve performance, including:

  • page caching
  • HTML, CSS, and javascript minification
  • gzip compression
  • CDN (Content Distribution Network) support
  • browser caching via ETags

Below are the guidelines for its initial setup and tweaking.

To configure the plugin, go to Plugins > Installed Plugins > find W3 Total Cache > Settings:

NOTE: If you are a shared hosting account user, remember that all available caches should not be enabled at the same time – avoid choosing Toggle all caching types on or off (at once). The reason for this is that if Object caching and Database caching are on, they will trigger resource usage spike without any improvement of the page speed. These caches can be enabled if your WordPress website is hosted on a VPS or Dedicated server only.

Scroll down the page and check Enable next to the following options:

1. Page Cache
2. Minify
3. Browser Cache (more details on browser cache setup in W3 Total Cache can be found in the next paragraph)

Then click on the Save All Settings button.

If you wish to get familiar with all configuration options of WordPress 3 Total Cache plugin, you may find them listed in this article.

Below you can find some additional measures which do not have effect on the page speed but may improve resource usage and user experience.

Using browser cache

The Expires header is a way to specify a period of storing/keeping/caching the static content of the website (CSS, Javascript, images, etc.) in the visitors’ browsers. This will significantly cut down the website load time for your regular visitors.

A convenient way to enable browser caching is to install WordPress Total Cache plugin and enable browser cache inside WordPress admin dashboard > Performance menu > General settings:

Then you will be able to perform fine-tuning of browser cache for the static content of your website in WordPress admin dashboard > Performance menu > Browser Cache section:

If you do not have W3 Total Cache installed on your website, you can enable browser cache with the help of Browser Caching with .htaccess plugin.

Alternatively, you can just copy and paste the following code in your root .htaccess file:


ExpiresActive on

ExpiresByType image/jpg “access plus 60 days”
ExpiresByType image/png “access plus 60 days”
ExpiresByType image/gif “access plus 60 days”
ExpiresByType image/jpeg “access plus 60 days”

ExpiresByType text/css “access plus 2 weeks”
ExpiresByType image/x-icon “access plus 2 weeks”

ExpiresByType application/pdf “access plus 1 month”
ExpiresByType audio/x-wav “access plus 1 month”
ExpiresByType audio/mpeg “access plus 1 month”
ExpiresByType video/mpeg “access plus 1 month”
ExpiresByType video/mp4 “access plus 1 month”
ExpiresByType video/quicktime “access plus 1 month”
ExpiresByType video/x-ms-wmv “access plus 1 month”
ExpiresByType application/x-shockwave-flash “access 1 month”

ExpiresByType text/javascript “access plus 2 weeks”
ExpiresByType application/x-javascript “access plus 2 weeks”
ExpiresByType application/javascript “access plus 2 weeks”


The values can be changed according to your specific requirements.

Homepage optimization

The first thing people see on the website is the homepage. It is very important to pay attention to its proper optimization.

The less HTTP requests are performed by the browser to load your website content, the faster your pages load for the visitors. It is the Golden optimization rule. It means that the media content of the page, WordPress theme and plugins should be fetched by visitors’ browser using as fewer requests as possible.

WP Asset Clean Up plugin for WordPress can help you with reducing the number of HTTP requests for your website making your website pages load smoothly and quickly. WP Asset Clean Up plugin prevent unnecessary styles and scripts from loading on your pages and makes them. It makes the assets load on the pages where they are actually required without overloading the other pages, it also reduces the HTML code of the actual page.

JavaScript to Footer plugin can also be used to move JavaScript code to page footer and speeds up the page loading time this way.

Fixing Eliminate external render-blocking Javascript and CSS in above-the-fold content warning.

Merge CSS files into one stylesheet, and all your JavaScript files into one using W3TC plugin. To do so, set all JavaScript to Non-blocking using Async as shown in the screenshot:

Once done, re-test your site. If everything is done properly, the only blocking CSS/JS file left should be your combined CSS file, and nothing else.

This warning can be also fixed by Above The Fold Optimization WordPress plugin which inserts Critical Path CSS code inline, helps to create it and optionally optimizes the delivery of the full website CSS. This way the plugin helps to avoid Eliminate render-blocking JavaScript and CSS in above-the-fold content-rule from Google PageSpeed Insights. This plugin is also compatible with W3 Total Cache.

And some general recommendations:

1. Do not overload the page with widgets, e.g., social media sharing buttons. They are needed only in blog posts.
2. It is better to display excerpts on the homepage, not full posts.
3. Homepage should not show too many posts, five is fine.

Enabling hotlink protection

If a direct link to an image hosted by you is placed on some other website, resources of your account will be consumed, as requests to fetch the image will go to your server.

Blocking such direct links is the solution. The best option is to use cPanel > Hotlink Protection function:

for cPanel paper_lantern theme:

for cPanel x3 theme:

Optimizing the database

Optimizing the database may also be useful for a WordPress blog. Currently WordPress has 11 core tables. Most WordPress websites have even more tables because plugins save settings and other data in the WordPress database. Themes may also save settings and other data stored in WordPress database.

To have your WordPress database optimized, follow our database optimization guide. These steps will not allow unnecessary database queries slow down your website. You can also use specialized WordPress plugins, for instance:

WP-Optimize
Optimize Database after Deleting Revisions
WP-Sweep
WP-DB Manager

WP-Sweep is that it uses proper WordPress delete functions as much as possible instead of running direct delete MySQL queries. Whereas WP-Optimize plugin uses direct delete SQL queries which can leave orphaned data left behind.

We would also like to remind you to back up the database before making any major adjustments especially to third-party plugins.
 

Estimating your WordPress website performance

When a lot of plugins are installed on your website, they allow you to enrich your WordPress website functionality and include a variety of custom options for you and your website visitors. The side-effect is that heavy and resource-capacious plugins may slow down your website by consuming the CPU and I/O resources allotted for your website.

To optimize your website efficiently, you should understand which exactly plugin is eating up most of the resources. To check it, you may use P3 (Plugin Performance Profiler) plugin for WordPress. When scanning your website with this plugin, it shows a diagram with the contribution of each plugin to the website loading time and the relative time each plugin loads. It will allow you to determine which plugins make your website load slower and decide whether they can be disabled.

There is another useful plugin for WordPress – Plugin Organizer. It allows you to disable plugins selectively and rearrange the order your plugins are loaded in. It can also improve your website performance.

Finally, once all these measures are implemented, you may check the optimization level of your WordPress website with GTmetrix plugin for WordPress and enjoy the scores you earned!

That’s it!

 

About

For over 5 years ediaro.com (a member of Fladio International Nigeria Limited) has provided web solutions and advertising for public and private sectors. Our main division is Computer and Information Technology. Thanks to our flexible approach towards the development of new solutions, we have often been at the inception of digital revolution and incorporating the most recent technologies. When you partner with ediaro.com, you are associating with one of Africa's best company for your ICT needs, we are the 1st Nigerian Company listed on the Economic Community for West African States (ECOWAS) ECOBIZ computer session in 2010. Focusing on quality, reliability and design of our products and services has brought us customers and partnership with local and Multinational Companies such as United Bank for Africa Plc (UBA), Interswitch Limited, Stanbic IBTC Bank Plc among others. Our current customer portfolio covers individuals, companies and Government agencies across the globe including Nigeria, India, United Kingdom, Mozambique and United States of America.

How to Compress Large Image to Your Desired Size

As a day to day routine, we’ve had problem for compressing my files to use for various purposes such as website How to Compress Large Image to Your Desired Sizedesign, social media share, online application forms, recruitment excercise among others.

Irfranview is one of the simplest, free and small application you can use to compress a file within 5minutes to any desired size. Just follow the simple step by step process described below for novice.

To compress a file to your desired size, follow the process below

  1. Visit: irfranview at http://www.irfanview.com/main_download_engl.htm , select any of the link to download it from their website, install and open it.
  2. On the top left side of the page, click FILE , Open to locate and open the file on your system and open it on your ifranview
  3. After opening, Click on > Images > Resize/Resample (CTRL R) > Under Set New Size, Enter preffered Width size and breadth size should automatically adjust itself to proportionate size and click enter. The smaller the Width and Breath, the more compressed the file
  4.  Click FILE on the top right hand corner of the page > Stroll down to SAVE AS > RENAME the file > Select location to save the file > click SAVE.
  5. Check the file on the desired dirctory to see if it’s smal enough to suit your desired need.

We hope this anser your questions, if not don’t hesistate to get back to us via email or phone number below.

About

For over 5 years ediaro.com (a member of Fladio International Nigeria Limited) has provided web solutions and advertising for public and private sectors. Our main division is Computer and Information Technology. Thanks to our flexible approach towards the development of new solutions, we have often been at the inception of digital revolution and incorporating the most recent technologies. When you partner with ediaro.com, you are associating with one of Africa's best company for your ICT needs, we are the 1st Nigerian Company listed on the Economic Community for West African States (ECOWAS) ECOBIZ computer session in 2010. Focusing on quality, reliability and design of our products and services has brought us customers and partnership with local and Multinational Companies such as United Bank for Africa Plc (UBA), Interswitch Limited, Stanbic IBTC Bank Plc among others. Our current customer portfolio covers individuals, companies and Government agencies across the globe including Nigeria, India, United Kingdom, Mozambique and United States of America.

The Impact of Information Technology on Banking Operations in Nigeria. (A Case Study of United Bank for Africa Plc (UBA), Ilorin)

The Impact of Information Technology on Banking Operations in Nigeria. (A Case Study of United Bank for Africa Plc (UBA), Ilorin)

 

BY IDIARO Abdulazeez

 

A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, FACULTY OF BUSINESS AND SOCIAL SCIENCES, UNIVERSITY OF ILORIN, ILORIN, NIGERIA. IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

 

ABSTRACT As Information Technology is the modern trend in banking today, it’s very imperative for banks to access its impact operational performance so as to justify if the huge capital invested on it is justifiable or not, analyze their problem and proffer possible solutions. The Objective of this study is to examine how the adoption of Information Technology affects the operations of commercial banks in terms of effectiveness, efficiency, competitiveness, customer base and globalization of the bank. The main research instruments used are questionnaire and personal interview for staffs and customers of the bank. The simple frequency percentage was adopted as the statistical measure and hypothesis testing was analyzed using chi-square. In conclusion, the study revealed that Information Technology has tremendously improved growth and performance of the Nigerian Commercial banks. Information Technology has lead to increase customer satisfaction, improved operational efficiency, reduced transaction time, gives the bank a competitive edge, reduced the running cost and ushered in swift response in service delivery. The research recommended that Government should improve the electricity supply in the country, they should support and loan money to local IT firms to foster importation, lower tariff on importation of Information technology related equipments and their agencies and regulatory bodies should upgrade their equipments as well. The private sectors should invest into improving electricity and the banks should continuously implement customer centered IT products and services of international standard.

 

Click here to download full research

About

For over 5 years ediaro.com (a member of Fladio International Nigeria Limited) has provided web solutions and advertising for public and private sectors. Our main division is Computer and Information Technology. Thanks to our flexible approach towards the development of new solutions, we have often been at the inception of digital revolution and incorporating the most recent technologies. When you partner with ediaro.com, you are associating with one of Africa's best company for your ICT needs, we are the 1st Nigerian Company listed on the Economic Community for West African States (ECOWAS) ECOBIZ computer session in 2010. Focusing on quality, reliability and design of our products and services has brought us customers and partnership with local and Multinational Companies such as United Bank for Africa Plc (UBA), Interswitch Limited, Stanbic IBTC Bank Plc among others. Our current customer portfolio covers individuals, companies and Government agencies across the globe including Nigeria, India, United Kingdom, Mozambique and United States of America.

Why your Website is not Selling and How to Fix it

Been a website designer, trainer and consultant, we often get complains from clients and students that their website is not generating enough revenue to even offset their hosting fee. Others say; customers don’t buy their physical products/downloadble products after visit, people don’t subscribe to their membership, google is not ranking them high in their industry among others.

Infact, over the years, we discover many SME websites habitually expire without renewal – the factor is usually attributed to little revenue. When we discuss with the Managers, what they usually sasy is that at least if you can’t add to my bottomline, it should’nt be an extra expense that will be annual loss.

Professionally, your website should be an extension of your sales staff: It should help generate and nurture leads by educating prospects (a role traditionally played by salespeople). Like a good salesperson, it shouldn’t just sit around the office and wait for the phone to ring.

So what about your website? Is it all about you, or does it talk about your customers-and in a language they can relate to? Are you using your website as an opportunity to solve problems for would-be buyers? Are you demonstrating in an honest, empathetic way how your company and its products or services can lessen their pain? If your website is not helping you generate and nurture leads, consider these possible causes and find unique ways to resolve it. Our team have come up with some issues been complained about and proffered possible solutions:

 

You haven’t defined goals.
The overarching goal of your website is to attract people and invite them to get more involved with your business, whether or not you sell directly to them online, phone or invite them to your store. You want visitors to stick around a while and get interested in you and what you sell, right? Have you identified the primary goal of your site? Or secondary goals? What action do you want site visitors to take when they land on your site? Being clear on that informs everything else: design, navigation, content, search engine strategy and so on.

 

Outdated Content.
Content is the heart of a website. Having useful, informative, seo-friendly, share worthy content updated regularly is key to boost your traffic, improve your visibility online and promote conversions. Outdated content not only increases bounce rates and negatively affects search rankings, among other things, but also gives visitors a wrong impression that positions you as a lazy company nobody wants to do business with.

The more the contents, the more the leads. You need to publish fresh contents constantly – to draw people and search engines to visit your site over and over. If your site isn’t continually evolving and updating, it becomes a static brochure for your business. If you don’t have regularly updated content, such as a blog, you aren’t creating new pages for Google to index. Remember, the more content you create, the more traffic and leads your business will get.

Ecommerce have a peculiar need, it requires alot of time and energy to get the site updated contstantly as required. If you are a very busy person, please hire somebody to handle this for you 100% – both interms of snapping professional pictures for the site, drafting product description (not just copying text from one site and pasting to avoid google penalising you) and publishing. Such person should be giving you daily report of all activities to ensure they are working and progressing.

 

You aren’t creating momentum.
You can change this by creating a path for your customers to get more involved with you. To move them along, include relevant calls to action or “triggers” on each page of your site, not just on your homepage. That means on every blog post or any other piece of content you produce. It may sound obvious, but many companies don’t embrace the opportunity to create a path to deeper involvement and (ultimately) conversion.

 

You don’t have customer interaction.
Incorporating a blog or other social content into your online presence gives your customers a sense of who you are. Use these tools to speak to your customers directly, honestly and in your own (human) voice. This is an enormous opportunity both to educate them on how you can help and why they should rely on you–and to hear what they have to say to each other in the forum you’ve created. Regularly updated content that has a sense of personality and purpose builds trust with your would-be customers, and that’s a beautiful place to begin a relationship.

 

You can’t update your site without the tech guy.
Can you update at least some elements without calling IT? This is where blogs and other social platforms come in handy, because you can update them yourself. Why is that important? Because you need to update at least some parts of your site frequently and easily, both to save budget and to create a more immediate flow of content–for potential customers and for search engines.

In addition, when people comment on your blog, always respond promptly and professionally – it will add fresh contents to your website , increase google ranking, improved customer engagement and ultimately profitabilility.

 

You sound like everyone else.
Review your website; as a customer is it full of corporate jargon/nonsense?  Most companies spend more time worrying about site design than about the words on the page. But the most memorable sites convey personality and perspective in their homepage content, which immediately sets thems apart. Try this test: If you mask your logo and site design, can you still tell-by the voice of the text-that it’s your site, or do you sound like one of your competitors?

 

You didn’t optimize.
Can search engines find your site? Does your regularly refreshed, updated, readable content contain search terms images-1that relate to your proficiency? How well are they attracting customers to you? One easy way to boost your search rankings is to continually link descriptive keywords back to related pages on your own site. Doing so helps search engines understand what your site is about. This area can be done personally if you have the proficiency or you can engage a digital marketing professional to handle it for you.

 

You aren’t measuring anything.
Do you know how your website is converting browsers into buyers? Have you identified what paths they typically take? Do you know which pages perform best for you? Or what content visitors are interacting with the most? Are you using analytics tools to measure the traffic to your site, to track online conversions and to measure ROI on your marketing campaigns? Free tools like Google Analytics are a great place to start.

 

You put hip before happening.
Every element on your homepage should support the goals you’ve identified. That means avoiding design elements that might be hip or cool but ultimately are just distracting. (My Amala is light: web pages that talk to me.)

Put clarity (useful, predictable, efficient, logical) before creative (cool, splashy, flashy, beautiful).

So how about your website? Is it generating leads by serving potential customers, or is it just sitting around and waiting?

 

 

Poor Web Design.
You may be the best at what you do, but if you don’t project a clean, professional image online, people won’t hire you, as simple as that. You’re in the realm of subjective perceptions and the way you present yourself online can make or break you. Remember, you never get a second chance to make a first impression and online that means you have less than 5 seconds to do it right.
You do what? If you don’t quickly convey the kind of business you are in and the products and services you offer to customers, you will repeatedly lose visitors. Sounds like another no-brainer, but you’d be surprised at how many business websites still leave you looking at them for minutes wondering, “What does this company do?”

 

It’s all about you.
Customers don’t head to your site to hear how awesome you are. They’re there because they have a problem they need you to fix or a question they need you to answer. Your website should be designed to help them quickly achieve whatever it is they came for. Too many references to “I” in lieu of “you,” too much sales talk instead of helpful information, and too much of you not addressing their fears/wants/desires will turn people away from your brand, not on to it.

Your customers don’t care about you. They care about how you can help them.

 

No Call-to-Action.
call to actionWithout a main call to action (CTA) – a request/direction to ‘do something’-, customers won’t know why they are visiting your website or what your company has to offer. Remember a conversion only happens when a customer who is viewing the site takes an action your marketing intended. This typically means a purchase, filling a form and submitting it, signing up for a newsletter and/or completing some other goal for the site.

 

Lack of Web Usability.
Too many business websites don’t pay attention to web usability and make it real hard for users to navigate them and find the information they’re looking for. Exploring a website should be an easy, intuitive process. Designing all information-based processes properly is a strategic task that should not be taken lightly. The golden rule is “Don’t make me think” – make it easy for me to link to every contents/pages i need to visit.

 

No SEO.
Don’t be part of the 30% businesses that cannot be found in online searches because their websites earn a Google Page Rank of zero or have no Google Page Rank at all. Helping your potential customers find your company through SEO (Search Engine Optimization) is important. With keyword data, meta descriptions, page titles and SEO-friendly content, among others, your website can stand out from the rest.

When drafting your web contents, use the right keywords, link properly, make your site super crawlable for spiders, and stay away from common SME SEO mistakes. Sometimes before you can see more traffic, you have to break through the obstacles preventing you from seeing any.

Over the years, we discover many people don’t take this part seriously, they believe they should be able to do it themselves and just scatter some keywords on the site, this really cost them greatly. Make extensive research about SEO, impliment it on every page on your site or higher a professional to handle your Search engine optimisation to increase your site organic growth.

 

Not Mobile Ready.
Mobile is predicted to overtake desktop Internet usage soon. Recent studies not only show that over 70% of mobile searches lead to online action within an hour, but point out that 4 out of 5 consumers today use smartphones to shop. But the reality is that over 60% of businesses do not have mobile sites or do not even know if their websites are mobile-capable. Time to jump on the mobile bandwagon!

With more and more users searching via mobile devices and on the go – is your website mobile accessible? If it’s not, users trying to find you may hit a dead end. There’s nothing worse than trying to find your accountant’s website while on the road and finding out his site only renders in Flash and won’t load on your phone. Not that I’m talking from experience. If your website is not mobile friendly, you can engage professionals like ediaro website development team to review and upgrade or customise your website.

 

Social Media Links Wanted.
Is your online presence social? Allowing your current and potential customers to share their experiences with your social-media-iconsbrand via social channels, enables information about your business to reach people you might not have otherwise targeted. Leverage the power of social. Put social media to work for you by integrating social widgets and apps to your website!

Have a newsletter subscription form visibly on your website to get customer emails and also send regular email updates about your post, new products and other activities about the organisation.

 

Visual Noise.
For some reason, many companies think that loading a website with as many “creative” design elements as possible, such as a busy background wallpaper, an embossed company logo, wild patterns, animations and even in some cases favorite tunes as background music, will add interest to their business websites. The reality is that all those things interfere with the messages to be communicated and scare visitors off.

 

Define Conversion Path

You need to have conversion path in place. One criticism of many small and medium enterprise(SME) business sites is that they don’t include a clear conversion path for their customers. If you want customers to take a certain action, you need to create a funnel intended to guide them to do that. Simply stringing together a number of content pages won’t necessarily put someone on the path to buy.

Your conversion path may be as simple as a solitary landing page paired with a call to action, or as complex as an entire microsite. Either way, you are in charge of designing the flow of your website. Creating a clear conversion path not only helps customers feel more comfortable on your site, it also gives you clear data to track so that you can see where people are abandoning, where they’re engaging, etc. The more data you have to act on, the better you can design your site to attract new customers.

 

Invisible Contact Information.
Did you know 93% of small and medium businesses do not display contact email addresses on their websites and 49% lack any phone numbers at all? Visitors need to be able to contact you with information requests, questions, complaints, and/or suggestions. A ‘Contact Us‘ page is like an Internet business card that should be always available from any part of your website and have your key company’s contact information. Make it easy for people to contact you and give them options (ex. contact form, department emails, twitter, facebook, telephone numbers, fax, among others), instead of making yourself invisible.

 

No Image Optimization.

It’s true, a picture paints a thousand words, but if your web graphics are not optimized for the Visual Web, it will mean higher hosting costs for your company and a poor visitor experience which can lead to less visits and no returns. The more storage space on the server you need because of larger files and the more bandwidth it’s needed are variables you need to address with optimization from start.

Broken Links and 404 Error Messages.
Before launching your website and making it public, make sure every link works or get ready to lose a lot of visitors quickly. Avoid giving your visitors “404 file not found” error messages, or broken/incorrectly labeled links that end their browsing experience abruptly. For large sites consider adding a form so visitors can submit a broken link, which lets them become part of the solution and know you are on top of any problems they discover.

 

No Web Standards.
Building a website compliant with web standards means simplifying and lowering production and maintenance costs, while delivering a site that is accessible to more people and more types of Internet devices. Sites that follow these guidelines from the World Wide Web Consortium (W3C) will continue to function correctly as web browsers evolve and new Internet devices come to the market.

 

Place online adverts

The web is a highly competitive place, so you need to get noticed to make sales. To publicise your website especially when newly launched, you can consider placing an online advert across multiple platforms to targeted audience – this will make the site accessible to people you intend marketing to.
Ignoring Metrics.

Over 75% of businesses do not use analytic tools to measure their websites’ performance. If you don’t monitor your metrics (such as average time on pages, bounce rates, entry and exit pages, top content, keywords, referrals, etc.) you not only miss the opportunity to make your website more effective toward those who visit you most and those you’re not reaching, but you’ll lose a lot of time and money managing your online presence blind-folded.
Accept online card payment

It’s Easier for most customers to make payment online. In this 21st century, most people are foregoing the use of web-14cheque book these days and opting for debit or credit card payments, especially with the recent introduction of the cashless / cash lite policy of the Central Bank of Nigeria. Why then will every business will not have this option of accepting online payment? Whether a store is an online business or even a physical one, online payments make it easier. It’s also very easy for a business to set it up whether they do it themselves or hire an eCommerce company to do it for them.

An online store needs to accept online payments or else they’ll be waiting for cheques to come in and being held up their transaction. But a physical store can also benefit from the ease of online transactions. Think about businesses that have monthly re-occurring payments coming in, whether it’s a pest control business, utility company, consultant, or a school. It will be much easier for them if they just set up online payment services for their customers. Other businesses that have monthly bills can do the same.

 

Got Website Backup?

Consider this scary scenario: your website is hacked and your business is suddenly brought down affecting sales and overall operations. Possible? Yes! Almost 50% of small and medium businesses have been cyber attacked at least one time, with down time and restoration costs averaging N2,000,000 (Two Million naira) or more. Believe it or not most businesses still do not use backup services to protect their data. It is a real, costly nightmare scenario that can break your business and strike anytime. To avoid any disruption, protect your information assets and get back online within minutes if your web server goes down, consider website backup a mandatory strategic investment.

 

There’s no POD.
The more powerful a POD (point of differentiation) you can create, the better you’ll attract the right customers to your brand. If you want to attract people, you have to give them more of you. You have to stand out from the crowd and show them something that they’ll want to align themselves with. Take a look at your own site – what are you showing potential customers? We don’t mean the graphics or the videos you choose to incorporate (don’t forget to optimize those for search engines, too!), We mean the experience that you’re creating. Are you using your site to set yourself apart, or do you come off like everyone else? Are you talking to customers in their own language or filling your pages up with buzzwords and jargon?
If you’re finding it difficult to attract leads via your website, it may be time to ask yourself some hard questions. Before you can fix the problem, you first have to identify it. What are some struggles you’ve had attracting leads for new sales? How have you fixed the problems?

 

In this social, visual era building a successful, effective website presents you with a great opportunity to grow your business and build a global audience that supports your brand. To get the most out of your investment and build a memorable, effective online presence that sells, you must start treating it like a business. Just keep in mind that a business website can be a powerful strategic weapon that can have a huge impact on your bottom line, but only if it’s designed, developed and maintained properly.

For professional website development, online advertising and digital payment integration contact ediaro webcentre team via info@ediaro.com or call (+234) 080-9502-9999 for more information.

About

For over 5 years ediaro.com (a member of Fladio International Nigeria Limited) has provided web solutions and advertising for public and private sectors. Our main division is Computer and Information Technology. Thanks to our flexible approach towards the development of new solutions, we have often been at the inception of digital revolution and incorporating the most recent technologies. When you partner with ediaro.com, you are associating with one of Africa's best company for your ICT needs, we are the 1st Nigerian Company listed on the Economic Community for West African States (ECOWAS) ECOBIZ computer session in 2010. Focusing on quality, reliability and design of our products and services has brought us customers and partnership with local and Multinational Companies such as United Bank for Africa Plc (UBA), Interswitch Limited, Stanbic IBTC Bank Plc among others. Our current customer portfolio covers individuals, companies and Government agencies across the globe including Nigeria, India, United Kingdom, Mozambique and United States of America.

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