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How to Run a Secured Online Merchant Store

Given to the high inscidence of fraud in our society and the rapid expansion of ecommerce in every part of the world, there is a need for merchants to have a Simple, Jargon Free Companion to educate them in understanding likely fraud they can experience in the business, know how to identify fraud patterns, and minimize or stop the likelihood of been a victim of such fraud – because this greatly affect the entire business financial and reputation anytime it happens.

 
The book covers: Extra security measures to protect your online customers, How to screen online orders for fraud, Identifying Fraudulent Behaviour, Possible Risk Indicators, When Fraud Is Suspected, Avoiding Charge Backs among others.

 
Written by the Internationally reknowned ICT expert – Abdulazeez Idiaro – he has over One Decade of practical experience to guide you to succeed in the Digital World.

 

Get your copy online at: http://ediaro.com/store/index.php/books/how-to-run-a-secured-online-merchant-store-detail

About ADEKANYE OLUWAFEMI JEFF

For over 5 years ediaro.com (a member of Fladio International Nigeria Limited) has provided web solutions and advertising for public and private sectors. Our main division is Computer and Information Technology. Thanks to our flexible approach towards the development of new solutions, we have often been at the inception of digital revolution and incorporating the most recent technologies. When you partner with ediaro.com, you are associating with one of Africa's best company for your ICT needs, we are the 1st Nigerian Company listed on the Economic Community for West African States (ECOWAS) ECOBIZ computer session in 2010. Focusing on quality, reliability and design of our products and services has brought us customers and partnership with local and Multinational Companies such as United Bank for Africa Plc (UBA), Interswitch Limited, Stanbic IBTC Bank Plc among others. Our current customer portfolio covers individuals, companies and Government agencies across the globe including Nigeria, India, United Kingdom, Mozambique and United States of America.

Practical SEO Tips to Grow your Ecommerce Store

Practical SEO Tips to Grow your Ecommerce Store contains simple step by step process an ecommerce site/merchant can take to increase their search engine ranking and ultimately increase sales online.

 
If you already have a website and you are not making enough sales online or you are just about to launch your ecommerce website to sell online, the book is a good companion for you – it contains simple implementable user guide to assist you to succeed.

 
The book contains topics ranging from: Hosting, Google Analytics, forming and maintaining SEO Strategies, Increasing Exposure With Social Media, Avoid Duplicate Content (Canonicalization), Google Webmaster Tools among others, Product Page & Content Optimization among others.

 
Written by the Internationally reknowned ICT expert – Abdulazeez Idiaro – he has over One Decade of practical experience to guide you to succeed in the Digital World.

 

Get your copy online at: http://ediaro.com/store/index.php/books/practical-seo-tips-to-grow-your-ecommerce-store-detail

About ADEKANYE OLUWAFEMI JEFF

For over 5 years ediaro.com (a member of Fladio International Nigeria Limited) has provided web solutions and advertising for public and private sectors. Our main division is Computer and Information Technology. Thanks to our flexible approach towards the development of new solutions, we have often been at the inception of digital revolution and incorporating the most recent technologies. When you partner with ediaro.com, you are associating with one of Africa's best company for your ICT needs, we are the 1st Nigerian Company listed on the Economic Community for West African States (ECOWAS) ECOBIZ computer session in 2010. Focusing on quality, reliability and design of our products and services has brought us customers and partnership with local and Multinational Companies such as United Bank for Africa Plc (UBA), Interswitch Limited, Stanbic IBTC Bank Plc among others. Our current customer portfolio covers individuals, companies and Government agencies across the globe including Nigeria, India, United Kingdom, Mozambique and United States of America.

How to create a perfectly optimised Email subject line

With the introduction of Gmail’s email categories; it has undeniably proven problematic for marketers. By dividing
content into multiple ‘mini-inboxes’, customers can now choose how they want to interact with the emails they receive from brands, social networks, friends and colleagues. Consequently, the importance of producing email templates, which clearly resonate and influence customer behaviour, has inevitably increased.

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So what do marketers need to do to respond? And respond effectively?

It all starts with the subject line.

The subject line is the single most influential part of your email, in fact, according to our research, it can influence open rates by as much as 70%. Yet many marketers spend little time developing them, which means they are missing a big trick. In view of the recent changes to Gmail, this is a major concern.

 

Getting the subject line right has never been more important.

It’s no longer necessary for users to want to occasionally receive your newsletter, they now ‘need’ to receive it. However you have to give them a reason to “need” it. To do that, you need an incredibly powerful, inventive and distinctive proposition and ‘hero’ offer. One that champions the best your brand has to offer.

You also need a compelling subject line, which effectively conveys the content you want your recipients to engage with and incentivises them to click read, rather than the dreaded delete button.

Subject lines that announce a new update articulate the timeliness of the email and provoke an immediate need to open it, which essentially creates the ‘hot off the press’ imperative in your users to find out more. If recipients face the FOMO (Fear of Missing Out) they are likely to be more inclined to open your email, far more quickly than if your email includes a simple generic offer.

 

So how do you go about putting this into practice?

Without question your subject line should attempt to invoke an emotional connection with the reader. Creating an emotional connection shouldn’t mean elaborate language though. Trigger words can be incredibly beneficial here, but it’s important to test which trigger words generate the greatest response.

 

Be specific. Be direct. Be succinct.

But avoid repeating the same format every week – readers will just get bored and will gaze over your email. If you’re too vague, it’s likely your recipients won’t trust what you say either. So why not use a news statement, ask a question or invoke a response by saying something provocative? But keep it real. If your offer sounds too good to be true, recipients won’t view it seriously and your open rates will undoubtedly fall. Exclusivity can help, but it is often difficult to avoid your offer sounding like a scam.

Avoiding typical spam keywords and characters, is a key part of this. However, that is easier said than done. Spammers know how to use influential language to evoke curiosity and marketers have the difficult job of trying to achieve the same effect without being seen in the same light. That means avoiding troublesome keywords, special characters and over-emphasizing your point and any other typical spam markers. But in doing so make sure you don’t patronise your audience.

 

The subject line is the single most influential part of your email

Whilst personalised emails are becoming increasingly common, it’s important that when it comes to the subject line you don’t go too overboard. Don’t just personalise for the sake of it, users can see through that. Subject lines need to work in line with the ‘From’ address. The user shouldn’t struggle to understand what the email is about or who it’s from. Instead why not personalise your subject line with information that means something to the user you are sending it to i.e. is there a specific product offer, or offer specific to their location, which they particularly care about? Or one that will influence them positively and accelerate them down the path to purchase?

If you email your customer base regularly, you should already have access to this information, both from your preference centre and the online behavioural data of your customers as they are browsing and interacting with you through your various communication channels.

 

So use it.

Why personalise the email content for different customer segments but not the email subject line? Why not test re-writing subject lines for specific audiences rather than specific parts of it? But avoid long subject lines. They rarely add value or help to convince recipients. Often long subject lines just blur the main point of the message. Very often less is more. Remember the point of the subject line is to provoke curiosity to open, not to cram the contents into a single line.

 

So how do you measure whether you’re being effective?

Your subject line performance should be measured not just in terms of open rates but also sales or end action. You might provoke people to open who have no intention of buying. However a subject line that appeals specifically to people looking to buy can actually generate more sales, even though it might not provoke the curiosity of the base.

Ultimately though, testing is everything. It takes little time to test subject lines but the impact can be huge. Ideally, aim to strike a 33/66 balance between subject line testing and content creation. But don’t forget about the short preview in Gmail, that’s just as important nowadays.

Users will skim-read content wherever possible and make use of the short preview to make an assessment on whether or not to open. If you can demonstrate compelling, relevant content in this manner, you’ll be able to make your email a destination email. Recipients will then actively seek you out, regardless of how they or Gmail choose to categorise you in their inbox.

 

About ADEKANYE OLUWAFEMI JEFF

For over 5 years ediaro.com (a member of Fladio International Nigeria Limited) has provided web solutions and advertising for public and private sectors. Our main division is Computer and Information Technology. Thanks to our flexible approach towards the development of new solutions, we have often been at the inception of digital revolution and incorporating the most recent technologies. When you partner with ediaro.com, you are associating with one of Africa's best company for your ICT needs, we are the 1st Nigerian Company listed on the Economic Community for West African States (ECOWAS) ECOBIZ computer session in 2010. Focusing on quality, reliability and design of our products and services has brought us customers and partnership with local and Multinational Companies such as United Bank for Africa Plc (UBA), Interswitch Limited, Stanbic IBTC Bank Plc among others. Our current customer portfolio covers individuals, companies and Government agencies across the globe including Nigeria, India, United Kingdom, Mozambique and United States of America.

UBA sign MOU with ediaro.com to develop FREE ecommerce website for customers

United Bank for Africa Plc (UBA) signed a Memorandum of Understanding (MOU) with Fladio International Nigeria Limited (Trading under the name ediaro.com) to develop free simple ecommerce website for its customers and integrate UBA Webpay (UCollect) for the customers. This would enable customer accept local and international online payments for goods and services on the website and get the money credited their UBA account.


ediaro.com is to build and integrate simple website for the Banks customers to enable them receive uba_logopayment for transactions over the internet thru the banks payment gateway – Ucollect thereby facilitating e-commerce acquisition across Nigeria and Beyond. The platform accept local and international cards such as Interswitch, eTranzact, Visa and Mastercard.



ediaro.com, is one of the leading website development company in Nigeria, its renowned for developing fast, interactive and great looking websites. The company offers Small Business, corporate, ecommerce, intranet and extranet website design and development services. Their client base ranges from Interior Decorators to Motor Mechanics, FLADIOfrom Government Agency to Magazine Publishing Company, from Academic Professor to Group of Companies, from Student Union Government to Human Resource Company, from Art Gallery to Online Store.

 
Miss Bilikis Kikelomo Idiaro, stated that at ediaro.com, the objective of the partnership is to join hand with UBA to foster the cashless/cashlite policy of the Central Bank of Nigeria (CBN) and also give Nigerians an opportunity to present their products and services for sale locally and internationally, thereby competing with contemporaries across the globe without physically been present. We would be responsible for developing simple ecommerce website for customers free. Although, complex websites would attract extra charge. Each of our website is custom developed for each customer. This way, we can incorporate styles to site that cannot be catered for by off the shelf packages.

 
Aisha Yetunde Abdulrahman, the spokesperson for ediaro.com added that, we assure you that for every website we develop, we would compliment it with our usual professional service delivery, courteous customer service and technical support – to assist, educate, resolve issues/complaints relating to service portal and each website as a whole. Our easy to understand Members only User Manuals, periodic newsletter, Video tutorial, Webcentre Resource, Online Support Ticket, Interactive Forum, email and Telephone Support are the facilities we’ve put in place to make the entire process easy and hitch free for all stakeholders. So be assured that you’ll have the professional support when needed.

 
HOW DO I GET STARTED
To setup your ecommerce website, click here to register and make payment for your Domain Registration, Web Hosting, SSL Certificate and Dedicated IP at UBA sign MOU with ediaro.com to develop free ecommerce website for customers .

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About ADEKANYE OLUWAFEMI JEFF

For over 5 years ediaro.com (a member of Fladio International Nigeria Limited) has provided web solutions and advertising for public and private sectors. Our main division is Computer and Information Technology. Thanks to our flexible approach towards the development of new solutions, we have often been at the inception of digital revolution and incorporating the most recent technologies. When you partner with ediaro.com, you are associating with one of Africa's best company for your ICT needs, we are the 1st Nigerian Company listed on the Economic Community for West African States (ECOWAS) ECOBIZ computer session in 2010. Focusing on quality, reliability and design of our products and services has brought us customers and partnership with local and Multinational Companies such as United Bank for Africa Plc (UBA), Interswitch Limited, Stanbic IBTC Bank Plc among others. Our current customer portfolio covers individuals, companies and Government agencies across the globe including Nigeria, India, United Kingdom, Mozambique and United States of America.

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