Guide to selling online
Setting up a website and selling online has become so easy to do now, but actually capturing a regular, decent volume of
sales requires some careful planning and perseverance. Trust me, selling online might not be easy if you don’t have the necessary know how or a professional website developer that would give you regular newsletters of hints and tips to run a successful ecommerce website (like ediaro.com). Find below guide to setting up an ecommerce website:
1) Choose what to sell
This first step is crucial. It always helps to sell products online that you are knowledgeable and passionate about;
perhaps even a product you create yourself. Give yourself the mindset that no one will sell those items better than you. Another good strategy is to identify niche markets where you can be the expert which has the best offerings for that specific consumer group. Need help finding products? Hire our business consultants by emailing: firstname.lastname@example.org .
2) Pick the right domain name
Although. in theory, you can do business with any domain name, you want to pick one that includes the keywords of the products you sell online for search engine optimization (SEO) purposes. For example, a domain name like www.bakeriyabo.com if you happen to sell baking supplies online. Stay away from non-descriptive domain names which would also be hard to remember. You can read more about selecting a domain name from Requirements for Setting up an Ecommerce Website.
3) Build your online store
The design of your online store is critical to your success. Be sure to choose a color palette and design elements that reflect the products you sell, such as pastel colors for children products or a vibrant and edgy look for extreme sportswear products. Layout is an important element to consider as well. It’s essential that your visitors find what they are looking for quickly and easily while shopping your store. ediaro.com Webcentre Team of Professional Website developers would help you design custom premium templates. You can also elect to purchase a custom design package, work with one of our certified designers or even do it yourself, if you possess the skills.
4) Get payments into your bank account
If you are new to selling online or on a tight budget – Simplepay, Cashenvoy and Voguepay are great options as they are easy to setup and integrate to most shopping carts. The only drawback to these processors is that your users will be redirected away from your store for a moment while processing their payment. After their payment is collected however, they’ll be taken back to your store. On the other hand, you can opt for a payment gateway which will process and route the credit card information to your merchant account (bank) – such as our highly recommended and FREE UBA UCollect or others such as the GTBank GTPay or Zenith Globalpay. Although the GTBank GTPay and Zenithpay are costly, this method keeps the shopper in your online store and is the optimum solution and remith the fund directly to your Bank account between 24/48hours.
5) Select your shipping methods
Yet another thing to consider is how you will charge for shipping. For example you may want to charge a flat-rate shipping fee, or perhaps you’d like to offer real-time shipping calculation through a specific carrier. ediaro.com shopping carts has built-in support for the major postal carriers including FedEx, UPS, NIPOST and DHL.
6) Promote and market your online store
What good is having an online store if no one goes to it? From large to small online businesses, the key to getting your name “out there” is marketing. Fortunately, ediaro.com professionals has verifiable track record and public resource centre to make you excel. We have dynamic SEO tools, Facebook store, Twitter integration, and built-in blogging as well as a plethora of marketing tools like our coupon creator or newsletter manager to keep traffic coming to your online store.
7) Choose Effective Keywords
Another step to increase the amount of sales generated through your website is driving targeted traffic—members of your target market that have an interest in the products and services you sell. Search engines are the best conduit. They pair you with people who are actually searching for topics related to your product or service.
Keywords are, well, the key. You can add contextually relevant keywords to your web pages and have other websites point links to your pages to help you rank high in the search-results stack when people hunt for those terms. Or, you can pay the search engines to rank high for a particular search term.
How to pick keywords? Really try to anticipate what your potential prospects will type into the search engines to buy or learn about a product on a website like yours.
Keywords need to meet three sets of criteria:
Popularity – The amount of search volume that each keyword generates.
Relevance – How the keywords relate to what members of your target market are regularly querying on the search engines.
Competitiveness – How easy it is to appear high in the search-results stack for a particular keyword. “Ease” is defined by how many links are already pointing to websites that naturally appear–as in, you didn’t pay for it–for a particular keyword on an ordinary search page. The more links, the more competitive your site has to be to show up. Ease can also defined by how much you have to pay to appear prominently on the “sponsored” search results, which line up on the right side of the pages when people search a particular term.
8) Grow your business
After your business takes off and start selling online at an increased rate, you will have to process those orders and fulfill them as quickly as possible. This might not leave you enough time to provide your customers with excellent customer service. Lucky for you, ediaro.com business tools will help you grow your online business while streamlining your processes. View store trends to help you plan your inventory, send automated responses to your customers when they complete a purchase, automatically print labels and so much more! Plus, our tech support team is available to help you 24/7 if you encounter an issue.
Simple, secure, and affordable ecommerce Web Solutions with ediaro.com (Fladio International Nigeria Limited)
ediaro.com professional website designers and web developers provides integrated ecommerce solution; such as website development, web hosting, domain registration, SSL, Payment Gateway Integration and other relevant professional support services you need to establish your own successful online store. It all starts with the quality infrastructure – ediaro.com partners with some of the best, tested and trusted companies across the globe to provide you with the reliability and performance needed for ecommerce store. ediaro.com ecommerce web servers support many merchant account services. You can even get a great deal by buying service packages directly from our us.And, if you ever require support, our team of skilled technicians is available 24/7.
One of the Biggest bank in Africa, United Bank for Africa (UBA) recently signed an MOU with ediaro.com to develop free ecommerce website for customers. Hence, if you are a UBA customer, we can develop a simple free ecommerce website for you. If you are not, open a corporate account with the Bank today and we’ll develop it for you free. Click here to get started.
To setup your ecommerce website today or make other inquiries, click here to contact us , email email@example.com or visit our Webcentre at www.webcentre.ediaro.com – it’s simple we’ll help you all thru the entire process.
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About Fladio International Nigeria Limited
For over 5 years ediaro.com (a member of Fladio International Nigeria Limited) has provided web solutions and advertising for public and private sectors. Our main division is Computer and Information Technology. Thanks to our flexible approach towards the development of new solutions, we have often been at the inception of digital revolution and incorporating the most recent technologies. When you partner with ediaro.com, you are associating with one of Africa’s best company for your ICT needs, we are the 1st Nigerian Company listed on the Economic Community for West African States (ECOWAS) ECOBIZ computer session in 2010. Focusing on quality, reliability and design of our products and services has brought us customers and partnership with local and Multinational Companies such as United Bank for Africa Plc (UBA), Interswitch Limited, Stanbic IBTC Bank Plc among others. Our current customer portfolio covers individuals, companies and Government agencies across the globe including Nigeria, India, United Kingdom, Mozambique and United States of America.