Using Your Website to Market Your Art and Artist
Conventional art galleries will always ensure that your paintings are experienced in the best way possible. But in this 21st Century, the internet however, is now a crucial tool for artists to promote themselves and their work. Website developments have enabled artists to build networks, keep in touch and find prospective buyers faster and more efficiently. This means that using the internet to showcase art doesn’t stop at building a website. In fact, many International Professional artists attest that make the internet work for them in different positive ways when embraced.
Having a personal artist website to display your art online is the best way to dominate your online art market. While it is true that artists today have many choices as far as online art marketing is concerned the importance of having a presence via means of a personal website for your art is more valid today than ever. If you desire to sell art online it is crucial to have your own presence if you desire to reap the reward of your efforts.
Having your own artist website is a key factor toward success if you desire to sell original art online without having to split profit from eCommerce with others. For example, if you rely on the typical free portfolio websites that offer profiles to artists in order to market your art there is almost always a commission to be paid when your art is sold. After all, that is the bread and butter of free social networking portfolio websites that cater to visual artists. The last thing they want is for you to take business into your own hands by establishing a personal website for your art.
An artist should try to avoid dividing profit online as much as possible because it is simply not productive for online art marketing goals. Some free portfolio based artist websites take as much as 15% commission from artwork sold and fail to offer artists a unique presence online. That alone makes having your own artist website the best route to take for your online art marketing strategy. You want a presence that is as unique as you are instead of being lost in a sea of artists. Luckily, ediaro.com artist websites make it easy to establish the hub of your online art marketing efforts while placing the power of eCommerce into your hands so that you benefit 100% from selling art online.
Having your own website is vital for gaining online visibility and credibility. An artists’ website is their extended business card enabling them to position themselves with the words and images that they choose. Areas to consider are how often to update the gallery images, whether to showcase the entire artist’s work or hold something back and, of course, what to include in their personal statement and biography. But with a website developed using dynamic Content Management System (CMS), this can easily be updated by virtually anybody ICT compliant if the website developer explain the process to him/her.
It’s expected that most artists would like to post more of their work online more frequently to reflect what they are working on. In addition many site visitors enjoy seeing progress sketches and stage work which some artists document on blogs, so there are many different types of content to consider.
There may also be work that artists prefer not to share. For example, pieces that are for a private collection, or pieces that an artist may feel can only be experienced in a gallery environment. These points are worth considering when choosing content to put online.
Achieving good search engine rankings is vital for artists and their online visibility amongst prospective buyers. If the person who is interested in your work cannot find you online it also affects potential opportunities. Today most people will use search engines to find information on anything so it is even more important to make sure that the search engine displays exactly what you want prospective buyers to see. Most importantly, your website needs to be developed to ensure you achieve good search engine rankings (SEO).
In addition, artists will often be connected to more than one site and will promote themselves through their galleries’ websites. They can also post work on other sites such as blogs, Flickr, Twitter or Facebook and other online galleries or forums. All this activity will help to improve search engine rankings. It is important to note that anyone can publish information on any subject (from buyers, to artists and even fans or impersonators) so artists need to consider carefully where they will be found and what others might be saying about them.
Online Galleries & Forums
Apart from the bricks and mortar galleries which sell and also promote work, there are also online galleries that artists can join to sell their work, such as www.artsofnigeria.com and even forums. These allow artists to upload their work in order to sell it. Being connected with one of these sites can improve your search ranking on Google. In some cases, online galleries and forums can provide opportunities for artists to meet each other and share opinions on their work.
Involvement in any online gallery can improve your visibility in search engines and may also help promote you and your work through networking.
The internet provides a breadth of coverage that allows artists to network across the world, both with each other and with prospective buyers. The ubiquity of social networks has also impacted the way that artists communicate along with the use of email marketing.
An artist’s gallery has a responsibility to send out invitations to buyers when exhibitions are taking place and while many will send postal mail invites, they will also send emails which means that they too will reach wider audiences. As a complement to this, artists can also build a direct contact list by collecting email addresses through their sites and blogs giving them the opportunity to communicate directly with buyers or contacts.
Overtime, the Popular Facebook has also become a valuable tool for artists. Artists can set up exhibitions as ‘events’ on Facebook and invite their networks; these invitations can spread to friends of friends exponentially. For example, an artist exhibiting in Abuja can quickly invite friends of friends who may be in the area on a given day. Artists can also display their work on their Facebook page.
In addition, many artists benefit from similar Facebook activity undertaken by their gallery or studio.
A growing number of artists are choosing blog sites to present themselves online either instead of or to complement their main site. These allow artists to update pages more quickly and more easily than on a website. Often they are used to show sketches or preparatory work and this has proven to benefits art buyers who are interested in seeing how artists work and their inspiration.
Blogs also provide a more informal way of presenting an artist and allow visitors to interact with posts creating a more direct and personal relationship between artist and visitor. This can be an important point to consider when promoting yourself and your work. People expect you to have more recent work on your site and it’s a lot cheaper if you can manage it yourself, hence consider a website developer that can develop and deliver your website for you to manage independently, such as ediaro.com.
Has the internet changed how artists sell their work?
The internet is an integral part of being an artist today. Professional artists will use the internet to build and maintain credibility, promote and sell their work, network and of course, conduct research. It is clear however, that the internet only forms part of the solution for communicating and interacting with prospective buyers. Traditional methods such as face to face meetings, telephone communication and postal invitations to exhibitions remain just as important especially with potential buyers who are not always contactable by email or social networks.
People turn to the internet when they want to find something and as an artist, you need to make sure that they can easily find out more about you and your work as this will help them contact you. Another benefits of the internet lie in faster communication to greater numbers of people and allowing artists to stay connected with their networks. It is important to get people in front of your work so it still make sense to make contact with buyers on the phone and meet a lot people face to face.
Although, anyone can create a website, but it’s important to be unique. Ensure that you have the right structure and content but make sure you find your own niche. Don’t only showcase your work where everyone else is as huge sites with lots of artists can be overwhelming and on the internet people have a short attention span. Your work should stand out on its own if you feature them on your website.
Creating an Art Website for Marketing
If you are an artist, you must proactively market your creations to the world to become acknowledged and appreciated in this highly competitive industry. While there are a number of ways to market your artistry and unique eye including participating in art shows, exhibits and contests, there is nothing more effective than creating an art website to market your skills and exceptional artwork. While beauty is in the eye of the beholder, you will give your visitors the visual samples that will affect their impression on you as both a person and an artist. With the proper website design, email marketing, social media marketing, and SEO techniques you can connect with art collectors from all over the world.
There are simple rules that should be followed when creating an art website for marketing purposes. The design of your site should be clean and consistent with colors that are complimentary to your art work and personality. As an artist, you should understand the design of your site speak volumes about you as a person.
Sell Art Online
If your goal is to sell art online you want to make the process as easy as possible for potential buyers. You want visitors to be able to contact you easily and to present aspects of eCommerce with minimal distraction. The selling point of your artist website is to be clear and to the point. The key to that is to present your artist website in a manner that avoids hassles that complicate the viewing experience of site visitors and potential buyers.
Having a personal website for your art is imperative if you desire to sell art online effectively. If you utilize social networking sites such as Facebook or other social driven sites such as Twitter to promote your art, it is important to make your personal website the focus of those efforts. Use those popular social networking websites to make your personal art website popular. In other words, the goal of social networking for the business-minded artist is to drive traffic from those websites to a personal website. That is why it is vital to have a website dedicated to your art if your goal is to sell art online.
Recommendations for developing an Artists’ online presence
Having spoken to artists regarding the best way to present your work online, we have put together a list of recommendations for emerging artists to consider:
- Consider how you will use your website. Would you benefit from a more ‘designed’ website or an off-the-shelf solution which could be more easily updated
- If you can, collect email addresses through your website. This will help you build your database
- Be mindful of how you write your biography or personal statement. Don’t spend too much time on it or make it too long or too less time to make it to brief. Your art work is the priority.
- Make your website as visual as possible. Choose the best images of your work and photograph them well to do them justice.
- Make sure your galleries hold the right information about you on their website and link to your website/blog
- Be aware of your search engine ranking and influence it as much as possible (consider online galleries and forums and think about how you will be positioned)
- Use social networking sites such as Facebook and Twitter to network and spread the word about your exhibitions
- Don’t forget that being there in person, meeting people and displaying your work directly to your public is always going to be better than communicating electronically.
An artist website by ediaro.com might be just what you are looking for if you are new to website design or simply want to enjoy the benefit of a support team so that you have more time to focus on the creation of art and other art marketing strategies. ediaro.com makes it easy to create and maintain a professional artist website that will serve as the hub of your online art marketing efforts with the end result of helping you to sell art online.
For more information on professional artist website development, click here to request a website price Quote, visit http://webcentre.ediaro.com, email email@example.com or call 08060644044, 08090644044.
About Fladio International Nigeria Limited
For over 5 years ediaro.com (a member of Fladio International Nigeria Limited) has provided web solutions and advertising for public and private sectors. Our main division is Computer and Information Technology. Thanks to our flexible approach towards the development of new solutions, we have often been at the inception of digital revolution and incorporating the most recent technologies. When you partner with ediaro.com, you are associating with one of Africa’s best company for your ICT needs, we are the 1st Nigerian Company listed on the Economic Community for West African States (ECOWAS) ECOBIZ computer session in 2010. Focusing on quality, reliability and design of our products and services has brought us customers and partnership with local and Multinational Companies such as United Bank for Africa Plc (UBA), Interswitch Limited, Stanbic IBTC Bank Plc among others. Our current customer portfolio covers individuals, companies and Government agencies across the globe including Nigeria, India, United Kingdom, Mozambique and United States of America.