In today’s rapidly evolving digital landscape, having a website is no longer enough. If your company has aspirations to scale internationally, reach customers across borders, and position itself as a truly global brand, then developing an international website — or regional subdomains tailored by language and market — is not just a good idea. It’s essential.
ediaro.com team has supported organisations across Nigeria, USA, Japan, United Kingdom among others, building high-performing international websites, digital transformation business structure and digital marketing strategies that unlock global growth. Here’s why your business should seriously consider going global online — and why ediaro.com is your perfect partner for the journey.
Localisation: The First Step Towards Building Trust
When people visit your website and find it speaks their language — not just literally, but culturally — they instantly feel more comfortable. Research shows that more than 70% of consumers prefer browsing and purchasing from websites presented in their native language. It’s not just about translation. It’s about cultural localisation — understanding how people behave online in different regions, what they expect, and how best to present your services to resonate with them.
ediaro.com can help you craft multilingual websites that are not only linguistically accurate but culturally intelligent. This boosts customer trust, engagement, and most importantly, conversions.
Optimised for Global Search Engines — Because Google Isn’t the Only One
One of the biggest benefits of creating an international business website is the ability to optimise your presence for regional search engines. Whether your target market is browsing on Google UK, Yandex in Russia, Baidu in China, or Naver in South Korea, we build your site with SEO strategies that speak directly to those platforms.
This includes the technical setup — like choosing between subdomains (e.g. fr.yourcompany.com), country-specific domains (e.g. yourcompany.co.jp), or subdirectories (e.g. yourcompany.com/jp/) — and creating search-optimised content in multiple languages (e.g English, Japanese, French, Arabic, Chinese, Portuguese etc) with the right keywords, meta tags, and schema markup. It’s not just about being online; it’s about being found.
Position Your Brand as a Serious Global Player
Having an international-facing website positions your company as one that’s serious about global partnerships, international investment, and cross-border commerce. It communicates that you’re structured, strategic, and capable of serving clients or partners in different regions.
Working with ediaro.com team, you can present tailored landing pages, testimonials, offers, and support options (Email, Local Phone Number, WeChat, Line, WhatsApp, Telegram, Live Chat etc) for each market — whether you’re targeting distributors in Africa, investors in the Middle East, or customers in the UK and EU.
Tailored Messaging for Regional Markets
What works in Lagos may not work in London. What convinces a Japanese buyer may fall flat with a South African importer. Each region has its unique challenges, values, and legal considerations.
Our team at ediaro.com develops regionally relevant messaging that aligns with local consumer behaviour and expectations. For example:
- In Africa, we prioritise mobile optimisation, faster loading speed, affordability, and local payment systems.
- In Europe, we build around GDPR compliance, data protection, and eco-conscious values.
- In the Middle East, we understand the importance of halal certification, Islamic finance, and Arabic language support.
- In Asia, we highlight compliance, government incentives, and performance assurance.
By adapting your content and design per region, you speak directly to what matters most — and stand out from the competition.
Smarter Ads and Cleaner Analytics by Country
With a structured international website, you can run digital advertising campaigns by country, region, or language — and get precise data on what works where. Want to see if Nigerian visitors are converting better than those from the UK? Or test two different lead magnets in Ghana and Kenya? We build dashboards and reporting tools that give you those insights at a glance.
This allows you to improve your return on ad spend (ROAS), tailor your content marketing strategy per region, and ultimately make smarter business decisions.
Legal Compliance Without the Headache
Whether it’s GDPR in Europe, CCPA in California, NDPR in Nigeria or local licensing requirements in China, international digital compliance is complex. But it’s also crucial. Non-compliance doesn’t just risk fines — it damages your credibility.
We handle this for you. ediaro.com ensures your international site includes correct cookie policies, privacy notices, data storage protocols, and disclaimers, depending on where your users are browsing from. Peace of mind, built in.
Customer Support That Feels Local
When someone visits your site from Dubai, Nairobi, Tokyo or London, they expect an experience that feels tailored to them. Local contact information. Local shipping details. Relevant testimonials. Currency conversion. Time zone accuracy.
We help you build these elements seamlessly into your site, creating a more trustworthy and professional customer journey. With tools like WhatsApp integration, multilingual chat support, and region-specific contact forms, we make your global visitors feel at home.
Expand Into New Markets with Confidence
Thinking about launching a franchise, forming partnerships, or opening new branches abroad? A well-structured international website is one of your best assets. It shows that you’re prepared for global growth — and more importantly, that you’re easy to work with.
We help you capture leads from different markets, present clear pathways for distributors or partners to reach out, and showcase your global readiness. In many cases, ediaro.com even supports further business development through our international network, helping you identify potential partners, suppliers, or investors in those markets.
So, How Should You Structure Your Website?
We recommend different approaches based on your goals:
- Country-specific domains are ideal for strong regional dominance.
- Subdomains work well for teams that want to manage content regionally with independent hosting.
- Subdirectories are perfect for companies that want to maintain strong domain authority while managing everything centrally.
Whichever you choose, we’ll help you structure it to be scalable, SEO-friendly, and easy to manage.
Real-World Success Models
Companies like McDonald’s, Shopify, and Jumia are already doing this — and winning globally:
- McDonald’s maintains different websites for each country, with localised menus and promotions.
- Shopify localises its platform across regions while maintaining a single brand identity.
- Jumia operates country-specific e-commerce platforms across Africa, building deep trust in each market.
We’ve implemented similar strategies for our clients at ediaro.com, whether helping a startup in Lagos reach customers in USA or launching a European brand into Asia.
Your Website Is Your Global Headquarters
Your international website is more than a digital brochure. It’s your global office. A place where partners can learn about your services in their language. Where customers can trust your brand, no matter their currency (USD, NGN, EUR, JPY, GBP, CNY etc) or culture. Where search engines in every country can find and rank you.
ediaro.com combine technical expertise with deep cultural awareness and an international business development network spanning over 69 countries. We don’t just build websites — we open digital and business doors to new markets.
Ready to Take Your Business Global?
Here’s how ediaro.com can help you:
- Build an international-ready website from scratch or re-structure your current one
- Create regionally tailored content, ads, landing pages, and email sequences
- Ensure multilingual SEO and compliance across all your markets
- Launch strategic marketing campaigns globally
- Connect with global partners through our international business development network
Whether you’re a tech startup in Nigeria looking to enter the UK market, a manufacturer in Japan wanting to expand into Africa, or a consulting firm in Dubai ready to serve clients in the U.S., we’ve got the tools, team, and experience to get you there.
Frequently Asked Questions (FAQs)
1. What is an international business website, and why do I need one?
An international business website is designed to reach and serve customers across multiple countries or regions. It usually includes multilingual content, geo-targeted SEO, legal compliance per country, and region-specific user experiences. You need one to expand globally, build trust with international customers, and boost conversions in different markets.
2. What’s the difference between a global website and a localised website?
A global website presents a unified message to the world, while a localised website is tailored to specific countries or languages with adapted content, design, and legal compliance. We recommend combining both — a unified global brand with regional localisation for best results.
3. Should I use a subdomain, subdirectory, or separate domain for each country?
It depends on your goals:
- Subdirectories (e.g. yoursite.com/fr) are good for SEO and central management.
- Subdomains (e.g. fr.yoursite.com) allow more independence per region.
- Country domains (e.g. yoursite.fr) are best for local dominance but harder to manage.
We help you choose the right structure based on your business model, SEO goals, and expansi
4. Can ediaro.com help translate and localise content for different markets?
Yes. We don’t just translate word-for-word – we localise your content for culture, tone, terminology, and SEO relevance in each region. This includes marketing messages, legal disclaimers, currencies, and visuals. Our ability to leverage on various networks cutting across 69 countries makes it possible to get local insights, slangs and other important features adapted to your website.
5. How do I optimise my international website for Google and other search engines?
We optimise for each region by:
- Using hreflang tags for language targeting
- Structuring URLs with SEO best practices
- Including country-specific keywords and metadata
- Registering your site with local search engines (e.g., Yandex, Baidu)
- Creating local backlinks and citations
6. Will my international website comply with GDPR, CCPA, NDPR, and other laws?
Yes. We build websites that meet GDPR (EU), CCPA (California), NDPR (Nigeria) and other regional data protection laws. This includes cookie banners, data policies, opt-in forms, and consent tracking — tailored to your audience’s location.
7. Can I have different payment options and currencies on my site?
Absolutely. We can integrate local payment gateways (like Paystack, Flutterwave, Visa/MasterCard Card Processing, Stripe, PayPal, Alipay), display pricing in multiple currencies, and offer region-specific shipping and taxes to suit local markets.
8. How long does it take to build an international website?
It depends on the complexity, number of regions/languages, and whether you already have a website. On average:
- A basic multilingual site: 3–5 weeks
- Fully localised e-commerce or franchise-ready site: 6–12 weeks
We always give you a clear project timeline after consultation.
9. Can ediaro.com help with international digital marketing too?
Yes. Beyond development, we provide SEO, PPC ads, social media marketing, local influencer marketing and content strategy for global audiences. We leverage on our partners in 69+ countries to help you grow faster.
10. What industries do you specialise in for global website development?
We’ve worked across many industries including:
- Professional services and consulting
- Tech and SaaS companies
- Franchising and retail brands
- E-commerce and exporters
- Manufacturing Companies website
- Distributors and Wholesalers website
- Educational and training platforms
- NGOs and government initiatives
- Among others
11. How do I get started with ediaro.com for an international website?
Simply reach out via our contact details here today to get started, book a free consultation, or send us details of your target markets and goals. We’ll help you build the right plan for your business.
Ready to get started, click here to request quote or schedule a chat with our team to get for a free consultation here.
Final Thoughts
A website should do more than describe your business. It should take your business somewhere new.
Let ediaro.com help you build a platform that speaks every language, adapts to every market, and opens your business to the world.